Its just a confidence game at the end of the day...the more confident ppl are in EA, the greater demand there is for thier stock...therefore higher stock prices as sellers raise thier asking price and ppl actually pay it.
The recent drop in price shows that stockholders are losing confidence in the company and are trying to sell what they have, and lowering thier asking price in an effort to sell thier stock.
Easy to follow so far ?? :biglol:
In the past 4 years...since the transition from Battlefield 2 (through Bad Company 2 and now Battlefield 3) and the rise of the Call of Duty market, EA has been losing ground to Activision.
So much so that they hired the 2 guys from Activision/COD to work on BF3 (I forget thier names) and several features of that franchise were adopted into Battlefield.
eg. the in-game ranking system is the most prominent.
This was a bad move on EA's part, the Battlefield 2 system was far superior in my opinion.
Obviously this was going to show as an admitance that the competition was doing better and confidence was going to take a hit and this would translate to the market sooner or later.
While the Battlefield market may not be the "be all and end all" of EA it is supposedly a flagship title and the constant berating of Bad Company 2, and now Battlefield 3, seem to be having such an effect that thier other major lines....the sports franchise lines (NFL, Tiger Woods, NBA,MLB)...can't seem to make up the difference.
Maybe now they...EA...will take notice and go back to being creative instead of copying the competition in an effort to keep up.
On a personal note...aside from the constant hack-fests, spawn camping blah blah that are inherant to the game...I still think COD 4 (even just from a graphics point of view) was far superior to either BC2 or BF3...and almost 6 years old now and I would switch back to it right now...if it wasn't for all the other baggage that came with it.