Must admit not interested in the slightest in BF3 Elite .. err Premium.
I see new weapons etc and I immediately think of:
Again replace heroes with maps / weapons etc.
http://blog.dota2.com/2012/06/introducing-the-dota-store/
I will call it now, come release people will have a hard time finding servers for each of those expansion packs. Might be ok for the first few weeks but I doubt many admins will run maps that kill a server when switching from stock to an expansion.